Free for verified nonprofits

Google Ad Grant for Nonprofits.

Up to $10,000 per month in free Google Search ads, every month, forever. We help you qualify, activate, and turn that grant into measurable mission impact.

Activate with AI See your traffic lift

$10k

Free monthly ad spend

2–8k

Avg monthly visitors

60s

To launch with AI

"Free ads. Real impact. Zero guesswork."

Why it matters

• Reach donors and supporters the moment they search.
• Recruit volunteers without a media budget.
• Drive program signups, event RSVPs, and downloads.
• Build long-term organic SEO equity from paid traffic.

What it is

$120,000 a year in free search ads.

Google Ad Grants gives eligible nonprofits up to $10,000 in in-kind Search advertising every month, with a daily cap of around $329. There's no contract, no time limit, and no fee, as long as your account stays in good standing with Google's policies.

no credit card needed,

ever.

Search-only

Ads run on Google Search results, not Display, YouTube, or partner networks.

Max $2 CPC

Standard manual bid cap, or remove it entirely with Maximize Conversions bidding.

5% CTR floor

Accounts must maintain a 5% click-through rate or risk suspension.

Quality keywords

No single-word, overly generic, or low quality score keywords.

Eligibility

Do you qualify?

Most US-based 501(c)(3) nonprofits with a real website qualify. Here's the short version.

Registered 501(c)(3)

Hold valid charity status in your country. Schools, hospitals, and government entities aren't eligible.

Google for Nonprofits

Be approved for the Google for Nonprofits program (we'll help you apply).

Accessible website

Have a live, secure (HTTPS) website with substantial mission content.

Accept the terms

Agree to required certifications about how the grant is used.

Impact calculator

What could $10k/month do for your mission?

Drag the slider to see how much traffic, awareness, and engagement your nonprofit could drive at different monthly Ad Grant spend levels.

Monthly ad spend$5,000

$1k$5k$10k

Based on Ad Grant benchmarks: ~$1.25 avg CPC, 6% CTR, 4% conversion rate on optimized accounts.

Website visitors / mo

4,000

qualified, mission-aligned clicks

Awareness impressions

66,667

people who see your name on Google

Unique people reached

46,667

brand lift across the month

Engagements / mo

160

donors, volunteers, signups

Campaign Automation Manager

Launch an Ad Grant campaign in minutes, not weeks.

Our Campaign Automation Manager (CAM) is an AI built specifically for Google Ad Grants. Give it your mission and a goal, and it drafts compliant keywords, headlines, descriptions, and ad groups your team can review and ship the same day.

• Generates Ad Grant-compliant keywords (no single words, no generics).
• Writes headlines and descriptions within Google's character limits.
• Monitors CTR, quality score, and bids daily to keep you in good standing.
• Flags anomalies and policy risks before they suspend your account.

launched in 60 seconds.

not 6 weeks

From mission to live campaign

1.
Describe your nonprofit
Tell CAM your mission, goal, and website.
2.
AI drafts the campaign
Keywords, headlines, and descriptions, generated in seconds.
3.
Human review
Our team QAs for compliance, brand voice, and strategy.
4.
Launch and optimize
We push it live and tune it daily.

Activate with AI

Activate your Ad Grant with AI now.

Tell us about your nonprofit and one campaign goal. CAM will draft Google Search keywords, headlines, and ads tailored to your mission, in seconds.

CAM

Your AI-generated keywords, headlines, and ads will appear here after you hit Go.

FAQ

Questions, answered.

Everything you need to know about Google Ad Grants and how we help nonprofits activate them.

With over 90% of global search market share and 8.5 billion daily searches, Google is where people find causes to support. Ad Grants puts your nonprofit at the top of those results, at no cost.