Client names are withheld to protect privacy, the data is pulled directly from live campaigns we run for nonprofits across the country.
Case Study 01 · Nonprofit A
Objective
Drive qualified traffic to fundraising goals from paid social.
Key tactics
Hyper-personalized audiences built around interests, behaviors, and likes.
Landing page views
Cost per view
Purchases
Donations raised
Case Study 02 · Education Org
Objective
Extend reach and awareness to support new program initiatives.
Key tactics
Coordinated Meta + search retargeting with continuous creative refreshes.
Year spend
Impressions
People reached
Coordinated channels
Case Study 03 · Service Org
Objective
Increase volunteer and program applications.
Key tactics
Lead-gen ads, instant forms, and follow-up automations.
Applications submitted
Volunteer applications completed
Application completion rate
Optimization cadence
Case Study 04 · SixDegrees.org
Objective
Activate an inactive Google Ad Grant and turn it into a reliable channel for fundraising, awareness, and partnership visibility.
Key tactics
Campaign Automation Manager built Performance Max + search campaigns from scratch, generated 1,800+ keyword variations, and held CTR above the 5% compliance bar.
Ad spend increase
Conversions (from 0)
Click-through rate
Conversion rate
Case Study 05 · Disaster Central
Objective
Shift traffic-focused campaigns into a conversion engine for emergency preparedness sign-ups.
Key tactics
Strategic audit plus CAM testing 2,400+ keywords and 340+ ad variations, scaling winners while protecting spend.
Conversions
Cost per acquisition
Additional sign-ups
Same ad spend
Case Study 06 · Spur Local
Objective
Build brand awareness and momentum at scale, complete an account audit and Ad Grant compliance review, and identify growth opportunities for 2026.
Key tactics
Full account restructuring, keyword expansion, and ongoing creative testing to unlock dormant Ad Grant potential and drive qualified traffic.
Click-through rate (from 5%)
Ad Grant spent in 60 days (from $0)
Impressions — mission in front of more people
Website visitors
Apply for our free Google Ad Grant cohort and get a campaign team in your corner.
Apply for the free cohort →